As we open our new studio, we are most interested in implementing a strategy to scale. The strategy we are planning will take 8 - 12 months to fully set in motion.

In the meantime, our company is 80% service-based, as services have been quicker and easier to book.

Please provide your feedback on the services we will offer inside the studio. What do you think we can do well and what do you think could use improvement?

Our services:
Sip + Paint Parties
- In Studio
- Mobile

Scheduled Classes + Workshops:
- DIY Workshops
- Art Classes
- Art Therapy

Commissioned Art Services
- Murals and Canvas Art (Home and Office)
- Event + School Decor
- Installation Art + Sets/Props

We give what we call "everyday creatives" or "at-home creatives" a way to pick up their old art and craft hobbies, to discover their hidden or lost talent, and to help them infuse art into their daily routines. Does this statement explaining the problem our services solve make sense? What do you think about it? If you are a previous client, what problem did ArtzyBella solve for you?

Every successful business dedicates its strategy to scaling. Our emerging product line will help us to expand our brand and enter the mass production phase of that strategy.

Please provide your feedback on the products we currently have available for sale on our website and inside our studio. What do you think we can do well and what do you think could use improvement?
Our CURRENT products:

- BellaBoxes™
- Handcrafted Drinkware
- Decorative Canvas Art
- Adult Coloring Books
- Craft + Decor kits

By carefully selecting high end, professional grade art supplies and craft materials, we sell our "everyday creatives" or "at-home creatives" uniquely artisan products to either help them make more art at home and for special occasions. They save money and make the art on their walls and the decor in their homes and at their events more customized to their preferences.

Does this statement explaining the problem our products solve make sense? What do you think about it?

Please take a moment and look around our website. Click the links, read the pages, fill out forms, and give us feedback on your overall experience. Consider the visuals and the graphics:

- How it makes you feel?
- Does the website feel interactive and fun to navigate?
- Is it easy to understand?
- What would you like to see on the website that you don't see now?
- Are there other e-commerce or company websites that you love visiting because you love the way the website looks? If so include them below.

Please take a moment and attempt to book a few services (sip + paint parties or a commissioned art consultation). Make sure you get all the way to check out. At check out just choose the "Cashapp" payment option before submitting. Click the links, read the pages, fill out forms, and give us feedback on your overall experience. Consider the visuals and the graphics:

- How it makes you feel?
- Does the website feel interactive and fun to navigate?
- Is it easy to understand?
- Did anything discourage you from going through the booking process?
- If you knew nothing about ArtzyBella, could you go through the booking process and not have additional questions, or did you feel you still needed to know more?

Please take a moment and attempt to purchase available items in our online shop. Make sure you get all the way to check out. At check out just choose the "Cashapp" payment option before submitting.

Click the links, read the pages, fill out forms, and give us feedback on your overall experience. Consider the visuals and the graphics:

- How it makes you feel?
- Does the website feel interactive and fun to navigate?
- Is it easy to understand?
- Did anything discourage you from completing your "purchase"?

Please review the list of marketing campaigns we are implementing between now and even after opening and give feedback on our plan.

1. "Hello Neighbor": Direct mail postcards to targeted demographic inside the city of East Point, Hapeville, and College Park. Leave flyers at local businesses to let employees and patrons know we are close by

2. "Handpainted Murals for Homes + Offices": Direct mail invitations targeting homeowners, businesses, corporate offices, interior designers, co-working spaces and Airbnb renters, inviting them to be apart of our studio tribe/family, because our clients usually book more than one service within a 6 - 12-month time frame.

3. "Signature Events for the Public": We partner with other companies and individuals with complementary brands or whose reach is a larger version of our targeted demographic. These events generate revenue but are mostly used to market the company and its services.

4. "Vendoring" We will vendor at as many events around town as possible if it makes sense. The promotional materials we hand out will be cute handmade items people need when at a summer event (i.e. handheld fans with coloring sheets on one side, water bottles with the ArtzyBella label, branded hats, etc...)

5. "Press + Online Presence" We have an opportunity to create press around:
- "An Atlanta native (me) from Southwest Atlanta opening her studio in the neighborhood where she grew up"
- "Four black women-owned businesses set up shop in each of the four commercial units in East Point's newest mixed-use development."
- "Atlanta's first boutique-style art studio offering a range of art-based products and services."

So where do you think things should go? Please describe what you love and are not crazy about when it comes to how we would like to plan the interior design of the studio.